Well: Getting the Right Dose of Exercise

Phys Ed

Gretchen Reynolds on the science of fitness.

A common concern about exercise is that if you don’t do it almost every day, you won’t achieve much health benefit. But a commendable new study suggests otherwise, showing that a fairly leisurely approach to scheduling workouts may actually be more beneficial than working out almost daily.

For the new study, published this month in Exercise & Science in Sports & Medicine, researchers at the University of Alabama at Birmingham gathered 72 older, sedentary women and randomly assigned them to one of three exercise groups.

One group began lifting weights once a week and performing an endurance-style workout, like jogging or bike riding, on another day.

Another group lifted weights twice a week and jogged or rode an exercise bike twice a week.

The final group, as you may have guessed, completed three weight-lifting and three endurance sessions, or six weekly workouts.

The exercise, which was supervised by researchers, was easy at first and meant to elicit changes in both muscles and endurance. Over the course of four months, the intensity and duration gradually increased, until the women were jogging moderately for 40 minutes and lifting weights for about the same amount of time.

The researchers were hoping to find out which number of weekly workouts would be, Goldilocks-like, just right for increasing the women’s fitness and overall weekly energy expenditure.

Some previous studies had suggested that working out only once or twice a week produced few gains in fitness, while exercising vigorously almost every day sometimes led people to become less physically active, over all, than those formally exercising less. Researchers theorized that the more grueling workout schedule caused the central nervous system to respond as if people were overdoing things, sending out physiological signals that, in an unconscious internal reaction, prompted them to feel tired or lethargic and stop moving so much.

To determine if either of these possibilities held true among their volunteers, the researchers in the current study tracked the women’s blood levels of cytokines, a substance related to stress that is thought to be one of the signals the nervous system uses to determine if someone is overdoing things physically. They also measured the women’s changing aerobic capacities, muscle strength, body fat, moods and, using sophisticated calorimetry techniques, energy expenditure over the course of each week.

By the end of the four-month experiment, all of the women had gained endurance and strength and shed body fat, although weight loss was not the point of the study. The scientists had not asked the women to change their eating habits.

There were, remarkably, almost no differences in fitness gains among the groups. The women working out twice a week had become as powerful and aerobically fit as those who had worked out six times a week. There were no discernible differences in cytokine levels among the groups, either.

However, the women exercising four times per week were now expending far more energy, over all, than the women in either of the other two groups. They were burning about 225 additional calories each day, beyond what they expended while exercising, compared to their calorie burning at the start of the experiment.

The twice-a-week exercisers also were using more energy each day than they had been at first, burning almost 100 calories more daily, in addition to the calories used during workouts.

But the women who had been assigned to exercise six times per week were now expending considerably less daily energy than they had been at the experiment’s start, the equivalent of almost 200 fewer calories each day, even though they were exercising so assiduously.

“We think that the women in the twice-a-week and four-times-a-week groups felt more energized and physically capable” after several months of training than they had at the start of the study, says Gary Hunter, a U.A.B. professor who led the experiment. Based on conversations with the women, he says he thinks they began opting for stairs over escalators and walking for pleasure.

The women working out six times a week, though, reacted very differently. “They complained to us that working out six times a week took too much time,” Dr. Hunter says. They did not report feeling fatigued or physically droopy. Their bodies were not producing excessive levels of cytokines, sending invisible messages to the body to slow down.

Rather, they felt pressed for time and reacted, it seems, by making choices like driving instead of walking and impatiently avoiding the stairs.

Despite the cautionary note, those who insist on working out six times per week need not feel discouraged. As long as you consciously monitor your activity level, the findings suggest, you won’t necessarily and unconsciously wind up moving less over all.

But the more fundamental finding of this study, Dr. Hunter says, is that “less may be more,” a message that most likely resonates with far more of us. The women exercising four times a week “had the greatest overall increase in energy expenditure,” he says. But those working out only twice a week “weren’t far behind.”

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Advertising: Small Rival Music Service Takes Aim at Pandora

ONE of advertising’s great (or at least most amusing) traditions is the challenger attack ad, in which a field’s No. 2 (or No. 3) player tries to distinguish itself by taking aim at the leader. When artfully done it can have a great effect, as in Avis’s long-running “We try harder” campaign against Hertz, or Samsung’s recent ads mocking the obedience of iPhone fans.

The latest example is in digital music services, with Pandora as the Goliath and its much smaller competitor Slacker in the role of David with the 30-second sling.

In an online-only spot that will start running Wednesday, a young woman at a coffee shop vexes everyone in earshot when she opens a blue “Pandora’s box” — labeled “P,” like Pandora’s app icon — and unleashes a singularly annoying song.

“It plays that over and over again,” the woman complains to a friend, who blames Pandora’s “small music library” for the repetition. With Slacker helpfully loaded on her phone, the friend points out that Slacker has 10 times as many songs, and other features, too.

Like Pandora, Slacker offers free, ad-supported Internet radio and has two tiers of premium service. Listeners can eliminate ads for a $4 monthly subscription, and $10 a month also adds features that — like Spotify and other “on-demand” services — let users play any song they choose.

Since its founding in 2006, however, Slacker has struggled to stand out. With four million monthly users, 560,000 of them paying, its audience is a fraction of Pandora’s, which is more than 65 million a month; Clear Channel Communications has nearly 50 million online listeners through its station sites and iHeartRadio app.

To promote itself among such formidable competition — and to introduce a revamped version of its site — Slacker wants to show that it tries harder.

“We had to be very honest with where we were in the marketplace,” said Craig Rechenmacher, Slacker’s chief marketing officer. “We had to be disruptive in the marketplace, and we needed something that targets our competitors and the holes in their service.”

Slacker will spend $5.5 million on media placements this year, Mr. Rechenmacher said. In addition to the video spot, by Liquid Advertising, the campaign will include display ads by the agency Questus, and they will run on music and pop-culture sites like YouTube, Vevo, Brooklyn Vegan and College Humor.

The ads show off what Slacker says is its human touch, with playlists created by music experts and stations featuring D.J.’s and commentators. Pandora caters to listeners’ tastes through a secret algorithm that analyzes each song’s musical “genome.” (Others, like Songza, have grown quickly through expert programming, but Pandora is the field’s leader by far.)

“When we did research on our core users, what they love the most, what came back was the idea that it felt like somebody was home,” said Jack Isquith, Slacker’s senior vice president of strategic development. “There was someone who loves music at the controls.”

The campaign is also evidence of a slow change in the marketing of digital music services, many of which have avoided advertising in favor of online word-of-mouth (and, of course, lots of free music). Pandora, for example, is often featured in commercials by its partners, like car companies, but has made none of its own.

“It costs a lot of money to build a brand if you didn’t hit it luckily through viral channels, like Pandora did,” said David Hyman, the former chief executive of the music service Mog, which was sold last year to Beats Electronics.

The biggest force in promoting digital music over the years, music executives say, was Apple’s iTunes and iPod commercials. Rhapsody, too, has run dozens of television ads, including a memorable one with Jay-Z in 2009.

For the most part the recent wave of streaming services has not been heavily advertised, but that is changing as the field grows more competitive. Last year, Rdio, a subscription service, did a multimillion-dollar campaign that included billboards in Times Square. Spotify, which has grown quickly but has not fully penetrated the mainstream market, recently hired its first agency of record, Droga5 — the former agency of Rhapsody.

For its campaign, Slacker wanted to focus on how digital services serve consumers. In the coffee shop video, the patrons align with the demographics of the service — 18 to 44 years old, and slightly more females than males, said Will Akerlof, the chief executive of Liquid Advertising — and visibly express their reactions to the music playing.

To find a sufficiently irritating soundtrack, the agency looked at a 2007 Rolling Stone magazine feature, “The 20 Most Annoying Songs,” Mr. Akerlof said, and recorded a techno-pop version of the folk song “Cotton-Eyed Joe,” in the style of Rednex’s version from the mid-1990s (No. 13 on the list).

That lighthearted approach, with a focus on the consumer, has been missing from many digital-music ads, Mr. Isquith said.

“The approaches of many of the people in the space has been, ‘Hey, we’re standing next to big stars,’ or, ‘Hey, we’ve got the slickest, most cutting-edge tech product,’ but that’s not why people use it,” he said.

“Our ads,” Mr. Isquith added, “are meant to say that this is a great listener experience that will delight you.”

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Pope Makes First Public Appearance Since Decision to Resign

Alessandra Tarantino/Associated Press

Pope Benedict XVI arrives for his weekly general audience at the Vatican on Wednesday.

VATICAN CITY — In his first public appearance since the stunning announcement of his resignation two days ago, Pope Benedict XVI said on Wednesday he had made his decision “in full liberty for the good of the church” because he no longer had the strength needed to carry out the duties of the papacy.

Clad in simple, white robes and skull-cap at a general audience in the Vatican, the pope spoke as Christians began the 40-day period of fasting and prayer preceding Easter, which begins on Ash Wednesday. Later he was scheduled to celebrate the Ash Wednesday mass at St. Peter’s, an event described by his aides as likely to be his final major mass in the huge basilica before his retirement on Feb. 28.

The announcement on Monday signalled the first papal resignation in almost 600 years.

A cheering crowd greeted the pope with a standing ovation as he entered the Vatican’s cavernous Paul VI audience hall which has a capacity of around 8,000 people.

Before reaching his decision, the pope said he had prayed and examined his conscience for a long time. Referring to the papacy, he said he had been “well aware of the seriousness of this act, but also aware of the fact that I am no longer capable of carrying out Peter’s Ministry with the strength needed.”

“The certainty that the church belongs to God supports and illuminates me, and Christ will always give his guidance and care. I thank you all for your love and prayer with which you’ve accompanied me. Please keep praying for the pope and the church,” he said to loud applause. “I felt it almost physically throughout these days that were not easy for me. Keep praying for me, for the church and for the future pope. The Lord will guide us.”

The pope’s appearances on Wednesday offered his followers a chance to see and hear him before he withdraws into a far more sheltered life in a convent within the Vatican walls where an apartment has been prepared for him.

Still unclear, however, are some of the practical consequences of Benedict’s decision, Vatican officials acknowledged Tuesday, from how the former pope will be addressed, to what to do with the papal ring used to seal important documents, traditionally destroyed upon a pope’s death.

Officials also disclosed on Tuesday that the pope had been fitted with a cardiac pacemaker a decade ago but said this had not been a major health issue and had not contributed to his reasons for resigning.

“There are a series of questions that remain to be seen, also on the part of the pope himself, even if it is a decision that he had made some time ago,” the Rev. Federico Lombardi, the Vatican spokesman, said at a news conference. “How he will live afterward, which will be very different from how he lives now, will require time and tranquillity and reflection and a moment of adaptation to a new situation.”

On Wednesday, thousands of Catholics gathered for a glimpse of the pope, including Francesca Meggiorini, from Verona, who had brought her four children with her because, she said, “this is special. I wanted my kids to be present. The pope was a man whose simple words went straight to the heart. So it’s wonderful for my children to be here. I think this experience will remain in their memory.”

Kevin Murphy, on a pilgrimage from Saint Benedict School in Bury St. Edmunds in eastern England, called Benedict “a great moral and spiritual leader.” And Fabio Semeraro, a ballet dancer from Rome, said he came to see the pope “because it’s an important event. You get attached to a pope, but then again, after there will be another.”

The Ash Wednesday mass, to be held later on Wednesday, usually takes place in a church on the Aventine Hill. But this year it will be conducted in St. Peter’s to allow a greater number of the faithful to attend, Father Lombardi said. Even though the Code of Canon Law allows popes to resign, the occurrence was rare enough to have caught Vatican officials off guard, including on issues like the protocol and potentially awkward logistics of having a former pope and his successor share a backyard.

Elisabetta Povoledo reported from Vatican City, and Alan Cowell from Paris. Gaia Pianigiani contributed reporting from Rome.

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DealBook: S.E.C. Nominee Mary Jo White Discloses Law Firm Wealth

It is no secret that the partners at the white-shoe law firms Debevoise & Plimpton and Cravath, Swaine & Moore earn a decent living. The financial disclosure form of Mary Jo White, the Obama administration’s pick to become the next chairwoman of the Securities and Exchange Commission, reveals just how decent.

Ms. White and her husband, John White, have amassed at least $16 million, according to the filing. Ms. White, 65, heads the litigation department at Debevoise; Mr. White, 65, is co-chairman of the corporate governance practice at Cravath.

As part of her disclosures, Ms. White also explained how she would deal with potential conflicts of interest. In a surprise move, she wrote that her husband would convert his partnership at Cravath from equity to nonequity status.

While many large corporate law firms have nonequity partners, meaning they hold the title of partner but have no ownership stake, each of Cravath’s 87 partners has equity in the firm. As a nonequity partner, Mr. White will receive a fixed salary and an annual performance bonus, according to the filing.

Ms. White also said that, for the time she serves as the S.E.C.’s chairwoman, Mr. White would not communicate with the commission on behalf of Cravath or any client in connection with rules proposed by the S.E.C. Such a restriction is not immaterial for Cravath, as Mr. White has vast experience in securities law and deep connections to the S.E.C., having served as the director of the commission’s corporation finance unit from 2006 to 2008.

The disclosure form contained a number of other revelations. Mr. White has investments in three hedge funds, including a vehicle managed by Och-Ziff, a large publicly traded investment firm started by a former Goldman Sachs partner. He will divest his interest in all three funds upon her confirmation, according to the filing.

The couple also owns 40 acres of farmland and unsold crops in Pocahontas County, Iowa, that are valued at $100,000 to $250,000.

As for Ms. White, a former United States attorney in Manhattan, she received more than $2.4 million as a Debevoise partner last year, according to the filing. And she said that she planned to retire as a Debevoise partner upon becoming S.E.C. chairwoman, at which point she would enjoy the benefits of the firm’s lucrative retirement plan. The disclosure says that Ms. White will receive a monthly lifetime retirement payment of $42,500, amounting to $510,000 annually.

However, instead of making a monthly retirement payment for the next four years while she runs the commission, Debevoise will make a lump-sum payment within 60 days of her appointment, the filing disclosed.

The Whites’ net worth is most likely far greater than $16 million, which represents the low number in a range of possible amounts. Government officials are required to disclose their net worth only within broad ranges.

For instance, the Whites own seven different investments — including a Vanguard high yield bond fund and a Vanguard emerging markets fund — worth $1 million to $5 million. At the low end, those seven funds would be worth $7 million; but at the high end, they would be valued at $35 million.

Ms. White also said that she would avoid some matters for a period of time that involve her former clients, a list that includes JPMorgan Chase, Microsoft and UBS.

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DealBook Column: Relationship Science Plans Database of Names and Connections

It sounds like a Rolodex for the 1 percent: two million deal makers, power brokers and business executives — not only their names, but in many cases the names of their spouses and children and associates, their political donations, their charity work and more — all at a banker’s fingertips.

Such is the promise of a new company called Relationship Science.

Never heard of it? Until recently, neither had I. But a few months ago, whispers began that this young company was assembling a vast trove of information about big names in corporate America. What really piqued my interest was that bankrolling this start-up were some Wall Street heavyweights, including Henry R. Kravis, Ronald O. Perelman, Kenneth G. Langone, Joseph R. Perella, Stanley F. Druckenmiller and Andrew Tisch.

It turns out that over the last two years, with a staff of more than 800 people, mostly in India, Relationship Science has been quietly building what it hopes will be the ultimate business Who’s Who. If it succeeds, it could radically change the way Wall Street does business.

That’s a big if, of course. There are plenty of other databases out there. And there’s always Google. Normally I wouldn’t write about a technology company, but I kept hearing chatter about it from people on Wall Street.

Then I got a glimpse of this new system. Forget six degrees of Kevin Bacon. This is six degrees of Henry Kravis.

Here’s how it works: Let’s say a banker wants to get in touch with Mr. Kravis, the private equity deal maker, but doesn’t know him personally. The banker can type Mr. Kravis’s name into a Relationship Science search bar, and the system will scan personal contacts for people the banker knows who also know Mr. Kravis, or perhaps secondary or tertiary connections.

The system shows how the searcher is connected — perhaps a friend, or a friend of a friend, is on a charitable board — and also grades the quality of those connections by identifying them as “strong,” “average” or “weak.” You will be surprised at the many ways the database finds connections.

The major innovation is that, unlike Facebook or LinkedIn, it doesn’t matter if people have signed up for the service. Many business leaders aren’t on Facebook or LinkedIn, but Relationship Science doesn’t rely on user-generated content. It just scrapes the Web.

Relationship Science is the brainchild of Neal Goldman, a co-founder of CapitalIQ, a financial database service that is used by many Wall Street firms. Mr. Goldman sold CapitalIQ, which has 4,200 clients worldwide, to McGraw-Hill in 2004 for more than $200 million. That may explain why he was able to easily round up about $60 million in funds for Relationship Science from many boldface names in finance. He raised the first $6 million in three days.

“I knew there had to be a better way,” Mr. Goldman said about the way people search out others. Most people use Google to learn about people and ask friends and colleagues if they or someone they know can provide an introduction.

Relationship Science essentially does this automatically. It will even show you every connection you have to a specific company or organization.

“We live in a service economy,” Mr. Goldman said. “Building relationships is the most important part for selling and growing.”

Kenneth Langone, a financier and co-founder in Home Depot, said that when he saw a demonstration of the system he nearly fell off his chair. He used an unprintable four-letter word.

“My life is all about networking,” said Mr. Langone, who was so enthusiastic he became an investor and recently joined the board of Relationship Science. “How many times do I say, ‘How do I get to this guy?’ It is scary how much it helps.”

Mr. Goldman’s version of networking isn’t for everyone. His company charges $3,000 a year for a person to have access to the site. (That might sound expensive, but by Wall Street standards, it’s not.)

Price aside, the possibility that this system could lead to a deal or to a new wealth management client means it just might pay for itself.

“If you get one extra deal, the price is irrelevant,” Mr. Goldman said.

Apparently, his sales pitch is working. Already, some big financial firms have signed up for the service, which is still in a test phase. Investment bankers, wealth managers, private equity and venture capital investors have been trying to arrange meetings to see it, egged on, no doubt, by many of Mr. Goldman’s well-heeled investors. Even some development offices of charities have taken an interest.

The system I had a peek at was still a bit buggy. In some cases, it was missing information; in other cases the information was outdated. In still other instances, the program missed connections. For example, it didn’t seem to notice that Lloyd C. Blankfein, the chief executive of Goldman Sachs, should obviously know a certain senior partner at Goldman.

But the promise is there, if the initial kinks are worked out. I discovered I had paths I never knew existed to certain people or companies. (Mr. Goldman should market his product to reporters, too.)

One of the most vexing and perhaps unusual choices Mr. Goldman seems to have made with Relationship Science is to omit what would be truly valuable information: phone numbers and e-mail addresses.

Mr. Goldman explained the decision. “This isn’t about spamming people.” He said supplying phone numbers wouldn’t offer any value because people don’t like being cold-called, which he said was the antithesis of the purpose of his database.

Ultimately, he said, as valuable as the technology can be in discovering the path to a relationship, an artful introduction is what really counts.

“We bring the science,” he said. “You bring the art.”

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India Ink: Lost and Found at the Kumbh Mela

ALLAHABAD, Uttar Pradesh— Most people know the heart-sinking feeling of losing someone in a crowded place. Imagine the feeling of being lost at the largest gathering of humanity in the world, the Kumbh Mela.

It’s a scene so dramatic, and so common, that it’s a theme in many Bollywood movies — families who attend the Kumbh are separated and then reunited decades later.

Pranmati Pandey, a middle-aged woman from Bihar, knows the experience well. The mother of four was separated from her family on Sunday morning in the tide of an estimated 30 million people who gathered for the auspicious bathing day. Late on Sunday night she sat huddled with hundreds of other people, mostly women, who had also been separated from their friends and family.

“I just looked away from my family to give rice to the poor people on the road,” Mrs. Panday said, too exhausted from the day to cry. “When I turned around they were gone.” She wandered around for a few hours before a benevolent stranger took her to the police.

Every 12  years, an enormous pop-up city is erected on a flood plain, where the Ganges, the Yamuna, and the mythical Saraswati rivers merge.  Organizers say up to 80 million people are likely to attend the six-week event.  Though there is not an official estimate of the crowds yet, the police and organizers say that on Feb. 10, the largest bathing day, the number of people separated from their family and friends at the mela rose above 20,000.

To reconnect the huge numbers of missing, scores of police officers, government officials, and nongovernmental workers, like Rajaram Tiwari, are collaborating to assure that the lost will be found. Mr. Tiwari started an organization, Bharat Seva Dal, to find missing people at the Kumbh Mela back in 1947.

Tin Cans to Smartphones

“I came to the Kumbh when I was a teenager,” Mr. Tiwari said. “I saw how many people suffered when they lost their loved ones. So, I decided to start this organization. ”

During the first few Kumbhs he attended, Mr. Tiwari said he walked around with megaphones crafted with tin cans, announcing the names of the missing. Mr. Tiwari, who is in his eighties, said that over the last few decades the government has understood the importance of his service, and eventually gave him more resources.

Now, there are tens of thousands of speakers throughout the gathering, blaring 24-hour announcements with the names and descriptions of the lost. The system is manned by Mr Tiwari’s organization, several other NGOs, and the police.

There is a chaotic order to Mr. Tiwari and his comrades’ lost-and-found command stations, the largest of which is easily identified by a golf cart-sized yellow balloon that floats several hundred feet above it. As people come in, their names and details are written on a slip of paper and broadcast across the Kumbh.

On non-bathing days when the crowds are more manageable, the system works relatively well. But as the masses gathered on Sunday, it teetered on total collapse.

Half naked and soaked pilgrims, who had been separated from their friends and family in the rush to take a dip at the Sangam, swarmed a platform set up by the police on the banks of the river in hopes of finding the missing. Terrified children stood on the platform and screamed for their parents. One little boy, who spotted his father  among the masses, jumped off the stage and crowd-surfed into his arms.

By Sunday night, mountains of paper scraps with names scrawled on them littered the tiny tin-paneled announcement room at Tiwari’s tent. With no system of tracking the missing, many of the names were read once and then discarded.

In hopes of improving the process, police this year tried to utilize mobile internet technology.

“At the last Maha Kumbh in 2001, we were using land line phones and only had one digital camera to take pictures of missing people,” said Alok Sharma, the inspector general of the police in Allahabad.

This Kumbh, Mr. Sharma, 42, said the police are using “WhatsApp,” a smart phone application that sends messages and photos in real time to share information. They’ve also created a digitized photo system of the lost and found people that is available online.

But for Mrs. Panday and the thousands of other frantic people clambering to get the attention of  the police and Mr. Tiwar’s tent for help on Sunday, cell phones mattered little.

No Phone, No Money, No Address

Mrs. Panday is illiterate,  has no money, cell phone or even a phone number to contact her loved ones. So she  relied on her name being called on the loudspeaker. She said she heard it three times but no one had turned up.

The new technologies are supposed to make policing easier and cut back on the time that people are lost from days to hours, Mr. Sharma said. But in many ways, the old-school system of public announcements remains the most effective.

“The crowds are such that they are still not that much into computers and things like that,” said Mr. Sharma, who expected 18,000 police to patrol this year’s festival. “They would just go back to the basics. That is the announcement system.”

 Hundreds of Languages

But, in a country with hundreds of different dialects, making announcements can be difficult.

During one of the bathing days in January, when Mr. Tiwari and his staff did not understand the language of a missing person named Manu, a middle-aged woman from West Bengal, he turned the mic over to her. Scared, Manu only managed to utter a few words in Bengali between sobs.

Luckily for her, a Bengali soldier heard the troubled call and came to the tent to make an announcement on her behalf. Within an hour, a member of her family showed up to claim her.

Overwhelmed with the droves of “lost people” on Sunday, the system of announcements was largely turned over to the missing.  The terrified voices of the old, young children and women reverberated around the Mela, a foreboding warning to stay close to your companions.

Bollywood Reunions

In the early hours of the morning on Monday, Mrs. Panday was still waiting for her family to claim her. A woman sitting nearby let out a shrill shout when she saw her husband. Both in their 70’s, the couple, who had been married for almost six decades, had been separated for hours.

The two made announcements for the other, but in the deafening madness of the Kumbh neither had heard them. As a last resort, the elderly man stopped by Mr. Tiwari’s tent where he reunited with his wife.

Despite the odds, the police and organizers said that in the next few days all of the missing will be reconnected. Well, almost all of them.

Some people who turn up at the tent in the Kumbh are still hoping for the Bollywood story.  A bespectacled man in his forties came to the tent to find his father, whom became a Sadhu 35 years ago.

“I’m not lost,” the man said.  “After attending a Kumbh when I was a child, my father decided to take up the life of a Sadhu and disconnected from the family. I was just hoping this could be the Kumbh I found him.”

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Media Decoder Blog: NPR Campaign Seeks the Quirky Listener

Are you a sky diving algebra teacher? A Sudoku-playing barista? NPR has a new ad campaign aimed at you.

The pilot campaign, in four cities, is intended to bring new listeners to local public radio stations, and in turn NPR’s national programs, by matching a show to even the quirkiest interests.

The three-month campaign, financed with a $750,000 grant from the Ford Foundation and developed by Baltimore agency Planit, includes billboards, as well as television spots, social media outreach and rail, print and digital ads aimed at adults 25 to 54, with at least some college education. Ads point to a Web site, interestingradio.com, where visitors can take a poll, discover shows and click through to a live stream from a local station.

The ads will run in the Dallas/Fort Worth, San Diego, Indianapolis and Orlando, Fla., markets, chosen because they offer geographic diversity, as well as stations that are strong and growing, said Emma Carrasco, who joined NPR two months ago as chief marketing officer, a new position.

The campaign comes as listenership for “Morning Edition” and “All Things Considered” — NPR’s two top programs and the radio news programs that reach the most people nationwide each week — declined from spring 2011 to spring 2012, the last period for which national ratings are available.

Year-to-year, the cumulative weekday audience for “Morning Edition” declined 5 percent to 12.3 million listeners a week, from 13 million, NPR officials said, citing Arbitron ratings figures, while “All Things Considered” was off 4 percent, to 11.8 million weekly listeners, compared with 12.3 million in spring 2011.

Preliminary fall 2012 estimates showed year-to-year audience increases for those two shows, NPR said, but the figures were for major markets only.

Local public radio stations have undertaken similar efforts in recent years. WQXR’s modest 2011 “Obeythoven” campaign used TV spots to get audiences thinking about New York City classical music radio in a new way. Chicago’s WBEZ this month began a cheeky campaign called “2032 Membership Drive” encouraging audiences to procreate and raise a new generation of listeners.

If NPR’s new ads are deemed successful, NPR will seek additional funds to expand them to more markets, Ms. Carrasco said.

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Well: Getting the Right Addiction Treatment

“Treatment is not a prerequisite to surviving addiction.” This bold statement opens the treatment chapter in a helpful new book, “Now What? An Insider’s Guide to Addiction and Recovery,” by William Cope Moyers, a man who nonetheless needed “four intense treatment experiences over five years” before he broke free of alcohol and drugs.

As the son of Judith and Bill Moyers, successful parents who watched helplessly during a 15-year pursuit of oblivion through alcohol and drugs, William Moyers said his near-fatal battle with addiction demonstrates that this “illness of the mind, body and spirit” has no respect for status or opportunity.

“My parents raised me to become anything I wanted, but when it came to this chronic incurable illness, I couldn’t get on top of it by myself,” he said in an interview.

He finally emerged from his drug-induced nadir when he gave up “trying to do it my way” and instead listened to professional therapists and assumed responsibility for his behavior. For the last “18 years and four months, one day at a time,” he said, he has lived drug-free.

“Treatment is not the end, it’s the beginning,” he said. “My problem was not drinking or drugs. My problem was learning how to live life without drinking or drugs.”

Mr. Moyers acknowledges that treatment is not a magic bullet. Even after a monthlong stay at a highly reputable treatment center like Hazelden in Center City, Minn., where Mr. Moyers is a vice president of public affairs and community relations, the probability of remaining sober and clean a year later is only about 55 percent.

“Be wary of any program that claims a 100 percent success rate,” Mr. Moyers warned. “There is no such thing.”

“Treatment works to make recovery possible. But recovery is also possible without treatment,” Mr. Moyers said. “There’s no one-size-fits-all approach. What I needed and what worked for me isn’t necessarily what you or your loved one require.”

As with many smokers who must make multiple attempts to quit before finally overcoming an addiction to nicotine, people hooked on alcohol or drugs often must try and try again.

Nor does treatment have as good a chance at succeeding if it is forced upon a person who is not ready to recover. “Treatment does work, but only if the person wants it to,” Mr. Moyers said.

Routes to Success

For those who need a structured program, Mr. Moyers described what to consider to maximize the chances of overcoming addiction to alcohol or drugs.

Most important is to get a thorough assessment before deciding where to go for help. Do you or your loved one meet the criteria for substance dependence? Are there “co-occurring mental illnesses, traumatic or physical disabilities, socioeconomic influences, cultural issues, or family dynamics” that may be complicating the addiction and that can sabotage treatment success?

While most reputable treatment centers do a full assessment before admitting someone, it is important to know if the center or clinic provides the services of professionals who can address any underlying issues revealed by the assessment. For example, if needed, is a psychiatrist or other medical doctor available who could provide therapy and prescribe medication?

Is there a social worker on staff to address challenging family, occupational or other living problems? If a recovering addict goes home to the same problems that precipitated the dependence on alcohol or drugs, the chances of remaining sober or drug-free are greatly reduced.

Is there a program for family members who can participate with the addict in learning the essentials of recovery and how to prepare for the return home once treatment ends?

Finally, does the program offer aftercare and follow-up services? Addiction is now recognized to be a chronic illness that lurks indefinitely within an addict in recovery. As with other chronic ailments, like diabetes or hypertension, lasting control requires hard work and diligence. One slip need not result in a return to abuse, and a good program will help addicts who have completed treatment cope effectively with future challenges to their recovery.

How Families Can Help

“Addiction is a family illness,” Mr. Moyers wrote. Families suffer when someone they love descends into the purgatory of addiction. But contrary to the belief that families should cut off contact with addicts and allow them to reach “rock-bottom” before they can begin recovery, Mr. Moyers said that the bottom is sometimes death.

“It is a dangerous, though popular, misconception that a sick addict can only quit using and start to get well when he ‘hits bottom,’ that is, reaches a point at which he is desperate enough to willingly accept help,” Mr. Moyers wrote.

Rather, he urged families to remain engaged, to keep open the lines of communication and regularly remind the addict of their love and willingness to help if and when help is wanted. But, he added, families must also set firm boundaries — no money, no car, nothing that can be quickly converted into the substance of abuse.

Whether or not the addict ever gets well, Mr. Moyers said, “families have to take care of themselves. They can’t let the addict walk over their lives.”

Sometimes families or friends of an addict decide to do an intervention, confronting the addict with what they see happening and urging the person to seek help, often providing possible therapeutic contacts.

“An intervention can be the key that interrupts the process and enables the addict to recognize the extent of their illness and the need to take responsibility for their behavior,”Mr. Moyers said.

But for an intervention to work, Mr. Moyers said, “the sick person should not be belittled or demeaned.” He also cautioned families to “avoid threats.” He noted that the mind of “the desperate, fearful addict” is subsumed by drugs and alcohol that strip it of logic, empathy and understanding. It “can’t process your threat any better than it can a tearful, emotional plea.”

Resource Network

Mr. Moyer’s book lists nearly two dozen sources of help for addicts and their families. Among them:

Alcoholics Anonymous World Services www.aa.org;

Narcotics Anonymous World Services www.na.org;

Substance Abuse and Mental Health Services Administration treatment finder www.samhsa.gov/treatment/;

Al-Anon Family Groups www.Al-anon.alateen.org;

Nar-Anon Family Groups www.nar-anon.org;

Co-Dependents Anonymous World Fellowship www.coda.org.

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This is the second of two articles on addiction treatment. The first can be found here.

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Gadgetwise Blog: Q.& A.: Checking a PC's Graphics Card

How can I tell how much memory I have for graphics and video on my Windows 7 PC?

You can check out the video card your computer uses by going to the Start menu to Control Panel, selecting Appearance and Personalization and clicking on “Adjust screen resolution.” If you want a quicker way to get the same Control Panel, just right-click on the Windows desktop and select Screen Resolution.

Once you land in the Screen Resolution box, click the link for Advanced Settings. When the Advanced Settings box appears, click the Adapter tab to see more information about your computer’s video card, including the make, model and the amount of available memory it has.

Some desktop computers — especially those designed for gaming and other video-intensive activities — may have a dedicated or “discrete” video card installed inside the machine. Laptops and more modest desktop machines tend to use integrated graphics processors built into the computer’s motherboard that typically share some of the overall system memory.

Upgrading a laptop’s graphics card is difficult (if not impossible) depending on the model and the motherboard, but many desktop computers can be upgraded. Microsoft has a guide to upgrading a graphics card in a Windows 7 computer that outlines the process.

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Pope Benedict XVI Says He Will Resign, Cites Ill Health

Samantha Zucchi Insidefoto/European Pressphoto Agency

Pope Benedict XVI blessing members of the Order of the Knights of Malta at the Vatican on Saturday.

ROME — Pope Benedict XVI, the former Cardinal Joseph Ratzinger who took office in 2005 following the death of his predecessor, said on Monday that he will resign on Feb. 28, the first pope to do so in six centuries.

Regarded as a doctrinal conservative, the pope, 85, said that after examining his conscience “before God, I have come to the certainty that my strengths, due to an advanced age, are longer suited to an adequate exercise” of his position as head of the world’s Roman Catholics.

The announcement is certain to plunge the Roman Catholic world into frenzied speculation about his likely successor and to evaluations of a papacy that was seen as both conservative and contentious.

In a statement in several languages, the pope said his “strength of mind and body” had “deteriorated in me to the extent that I have had to recognize my incapacity to adequately fulfill the ministry entrusted to me.”

Elected on April 19, 2005, Pope Benedict said his papacy would end on Feb. 28.

He was a popular choice within the college of 115 cardinals who elected him as a man who shared — and at times went beyond — the conservative theology of his predecessor and mentor, John Paul II, and seemed ready to take over the job after serving beside him for more than two decades.

When he took office, Pope Benedict’s well-known stands included the assertion that Catholicism is “true” and other religions are “deficient;” that the modern, secular world, especially in Europe, is spiritually weak; and that Catholicism is in competition with Islam. He had also strongly opposed homosexuality, the ordination of women priests and stem cell research.

Born on April 16, 1927, in Marktl am Inn, in Bavaria, he was the son of a police officer. He was ordained in 1951, at age 24, and began his career as a liberal academic and theological adviser at the Second Vatican Council, supporting many efforts to make the church more open.

But he moved theologically and politically to the right. Pope Paul VI named him bishop of Munich in 1977 and appointed him a cardinal within three months. Taking the chief doctrinal job at the Vatican in 1981, he moved with vigor to quash liberation theology in Latin America, cracked down on liberal theologians and in 2000 wrote the contentious Vatican document “’Dominus Jesus,” asserting the truth of Catholic belief over others.

The last pope to resign was Gregory XII, who left the papacy in 1415 to end what was known as the Western Schism among several competitors for the papacy.

Benedict’s papacy was caught up in growing sexual abuse scandals in the Roman Catholic Church that crept ever closer to the Vatican itself.

In 2010, as outrage built over clerical abuses, some voices called for his resignation, their demands fueled by reports that laid part of blame at his doorstep, citing his response both as a bishop long ago in Germany and as a cardinal heading the Congregation for the Doctrine of the Faith, which handles such cases.

In one disclosure, news emerged that in 1985, when Benedict was Cardinal Ratzinger, he signed a letter putting off efforts to defrock a convicted child-molesting priest. He cited the priest’s relative youth but also the good of the church.

Vatican officials and experts who follow the papacy closely dismissed the idea of stepping down at the time. “There is no objective motive to think in terms of resignation, absolutely no motive,” said the Rev. Federico Lombardi, the Vatican spokesman. “It’s a completely unfounded idea.”

In the final years of John Paul II’s papacy, which were dogged by illness, Cardinal Ratzinger had spoken in favor of the resignation of incapacitated popes. If John Paul “sees that he absolutely cannot do it anymore, then certainly he will resign,” he said at the time.

In 2006, less than two years into his papacy, Benedict also stirred ire across the Muslim world, referring in a long, scholarly address to a conversation on the truths of Christianity and Islam that took place between a 14th-century Byzantine Christian emperor, Manuel II Paleologus, and a Persian scholar.

“The emperor comes to speak about the issue of jihad, holy war,” the pope said. “He said, I quote, ‘Show me just what Muhammad brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached.’”

While making clear that he was quoting someone else, Benedict did not say whether he agreed or not. He also briefly discussed the Islamic concept of jihad, which he defined as “holy war,” and said that violence in the name of religion is contrary to God’s nature and to reason.

Elisabetta Povoledo reported from Rome, and Alan Cowell from London.

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